The age of internet shopping has fundamentally changed the point of sale for retail, hospitality, restaurant, and retail services. Consumer engagement and expectations are more sophisticated. Therefore, not only do retailers need to be flexible in how and where they sell, but in the overall "customer experience."
Storefront and stand alone facilities need to be part of a larger global "entertainment hospitality marketplace." This demands greater understanding of demographics, entertainment selling techniques, product placement, client share services, positioning, internet integration, location, and footprint size.
POS is increasingly online. Find strong internet linkages and entertainment outcomes for guests.
Increasingly a new model of retailing is emerging with an exciting energy. The success of places like Minneapolis' Midtown Global Market or Milwaukee's Public Market indicate that when you combine an "open" vendor selling concept with the energy and excitement of bars, restaurants and entertainment, you can have an exceptional shopping experience.
Today hospitality is about entertainment: social, food and technology interaction. But it is still driven by guest comfort, back of house efficiency, and imagination stimulation.
STAND ALONE CONCEPTS
A successful stand alone facility whether large or small, suburban or urban understands the target audience, designs for the demographic base, engages the human spirit, and integrates technology.